"Buy less. Choose well. Make it last. Quality, not quantity."
Vivienne Westwood
WHY ONE MORE FASHION BARND?
In 2020 I started this project with the desire to bring a new way to think and use Fashion.
All the pieces of this brand have a unique touch using different and unconventional recycled materials with history and a past.
We unite the memories of "vintage" clothes with a NEWPUNK touch. We expect to create a new way of thinking fashion in our consummers.
The world was not created in a day, why you're clothes need too be created in seconds?
Working with the SLOWFASHION concept that breaks with the fast fashion industry.
"Buy less, choose well: that's the maxim. Quality not quantity. That's the most environmentally friendly thing you can do." "Fashions fade. Style is eternal."
Vivienne Westwood
FAST FASHION?
According to an analysis by Business Insider, fashion production comprises 10% of total global carbon emissions, as much as the emissions generated by the European Union. The industry dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year. Even washing clothes releases 500,000 tons of microfibres into the ocean each year, the equivalent of 50 billion plastic bottles.
The Quantis International 2018 report found that the three main drivers of the industry’s global pollution impacts are dyeing and finishing (36%), yarn preparation (28%) and fibre production (15%). The report also established that fibre production has the largest impact on freshwater withdrawal(water diverted or withdrawn from a surface water or groundwater source) and ecosystem quality due to cotton cultivation, while the dyeing and finishing, yarn preparation and fibre production stages have the highest impacts on resource depletion, due to the energy-intensive processes based on fossil fuel energy.
According to the UN Framework Convention on Climate Change, emissions from textile manufacturing alone are projected to skyrocket by 60% by 2030.
The time it takes for a product to go through the supply chain, from design to purchase, is called lead time. In 2012, Zara was able to design, produce and deliver a new garment in two weeks; Forever 21 in six weeks and H&M in eight weeks. Newer industry player Shein, a major Chinese fast fashion company, has garments ready to be sold in just 10 days.
This results in the fashion industry producing obscene amounts of waste.